about memori

Memori Archives is a research design studio that explores art, philosophy, culture, design, individuality, and connection within today’s cultural landscape. It serves as an extension of our perspective, deconstructing and modernizing concepts and design processes to create work that informs, educates & sparks curiosity. To ob(serve)*

Memori Archives also honors the art of documentation in preserving memories, culture, and knowledge -- not simply artifacts & aesthetics. While valuing the act of capturing moments and ideas, Memori ultimately encourages individuals to be present, intentional, and receptive to new experiences and environments. To ob(serve)*

Launched in April 2023, the project initially focused on coffee table books and photobooks as our main tools for observation, documentation, and reflection. Over time, it naturally evolved beyond coffee table books, expanding to include micro puzzles and a card game that leverages art’s universal language to bridge differences and deepen relationships. To ob(serve)*

This ethos & overall approach is guided by my design compass, which is rooted in cognitive and reflective artistry and, most importantly, human-centric principles. By thoughtfully considering the core aspects of human design and nature, I aim to develop products that are both intentional and sensitive in execution, while honoring the reciprocal relationship of tradition and the New. To ob(serve)*

I hope Memori products create joy in any way possible. Thank you for your support — I am deeply grateful & invested in our collective experience. 

// Hadiza